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In the US there are laws on advertising sales where the item has to be sold at the regular price for a time period as well. it can't always be on sale. However, the list price is the "recommended price" from the manufacturer and it could be any number. They create this fictitious number in order to help sell books...at retail, consumers erroneously think that they are getting a deal when in reality they are not.
On the back of the book or DVD it might list a price of $49.99, or some other made up number, and then the item will be sold by the retailer for "only" $19.99. Yay, $30 savings! This practice is very annoying and borderline dishonest. A company like Amazon should not do this cheap trick that only catches children and fools.
Last edited by markbot; 07-16-2016 at 10:39 AM.
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