[Cthulhu]

MsSmith (et Al)--

Pardon me if I am re-iterating:

I would direct you to Hanlon's Razor, a corollary of Occam's Razor, which warns that one not attribute to nefarious purpose what can easily be explained by incompetence. However, in this case, we should replace "incompetence" with "greed." However, once again, some might see greed & nefarious purpose being equal parts of the equation.

My point, at any rate, is that SONY is quite savvy; they bought the rights to a popular, well-selling book, and they have generated conversation and debate that revolves around their product. Word of mouth is a fantastic marketing tool, and for most companies, any attention is good attention.

In the interest of full disclosure, I am a staunch proponent of religious intolerance, by which I mean that I rarely tolerate religiosity.

That is the same thing that Mr. Dawkins said in his book
(disclosure: a friend bought it for me, and I gave it away and bought another copy to circulate among friends),
that there should be no preferential treatment of anyone's opinion, especially if it attempts to stand behind the shield of religious expression.

The notion that "faith" should be unassailable is silly and annoying, and I agree with Dawkins on that point. A person's belief in a flat earth, evolution, flying spaghetti monsters, or Jewish zombies is just that, a belief that can be and should be questioned.