Yes Atunah, it helps to plan ahead. But on the other hand, Amazon did not even show the Echo in the list of items that would be on sale today. I checked early last night to see if it would be on sale, but I saw no indication that it would as it was not listed in the upcoming deals. But since Amazon has squirreled away listings all over the damn place, it might have been in another deal list somewhere. I assumed it was not going to be included. This morning I quickly checked the Amazon Devices deals page and the Echo was listed, so I grabbed one. Luckily they had plenty available or I would have missed out.

My view is that if a retailer is going to have a sale, then great, but make it easy to discover what is on sale and when and for how much. Last year I spent a couple of hours searching through page after page of deals just to find that nothing really interested me. If Amazon makes it difficult to find items, then they are shooting themselves in the feet. Some people will shop until they drop, but for me and every guy I know we hate that! We want to find the item, make the deal, and then get on with life as quickly as possible. If guys like me cannot quickly locate a good deal, they are likely to say "the heck with it" and move on. I don't think Amazon understands the "me Tarzan, me have no time to search for sale items all day" mentality, but they need to understand it.