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Most of the religious adverts I've seen on public transport are a lot more firm in their stance that there is a god (The Quakers are the most memorable exception to this); whereas the atheist advert, by using the word "probably" allows for some doubt.
As for why that book was chosen, I very much doubt that it was chosen for anything other than commercial reasons.
As for the debate, I think it's been generated more by msmith's reaction to the excerpt and to Sony for including it on some devices than their question as to why Sony chose it.
I also find the comments that it is only offensive to Christians a little odd, as my understanding of the book is that its stance is that there almost certainly isn't a supernatural creator figure, not that the Christian god doesn't exist but others might. I'd've thought that people of any religion that believed in a god or gods could therefore take offence at it...
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