Thread: Amazon Is Eliminating List Prices
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Old 07-06-2016, 04:35 AM   #8
MikeB1972
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Quote:
Originally Posted by HarryT View Post
There are laws governing that in the UK. In order to display an "X% Off" label, the item has to have been sold at the higher price for a period of at least 30 days.
Only, I believe, if you are calling it a sale.
Absolutely no problem legally with x% off list price.

So, on a random example
https://www.amazon.co.uk/gp/product/..._rd_i=79903031

Bath Tap
List - £222.38
Selling Price - £135.16
You Save - £87.22 (39%)

This is perfectly legal in the UK as it is not classed as a sale item. As long as they don't actually put a notice on this item saying "Sale 39% off" they skirt around the rules to look like a good deal when it isn't.
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