At least in the USA, it is not uncommon for retailers to show a bogus list price, usually highly inflated, along with their actual so-called sale price. It is a lame attempt to convince the consumer that they are getting a big discount price. Marking the "list price" up 20% above what most retailers are selling an item for is not a true list price by any means, and only the truly gullible will buy into that (pun intended). We have also seen the list price called MSRP in years past, wherein that means "manufacturer's suggested retail price." It is just marketing bull scatterings.