Quote:
Originally Posted by DiapDealer
Foresight? And the realization that the industry IS changing (and your death-grip on it IS slipping)--so it's in your best interest to transition smoothly, early, and on your on terms before the market dictates an emergency overhaul? Maybe? Other industries have navigated paradigm shifts before (without waiting for some watershed moment to change).
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Picking an example at random of one of the "Big 5", these are Hachette's revenue figures for the last 5 years:
2011: 2038 (millions of Euro)
2012: 2077
2013: 2066
2014: 2004
2015: 2206
(
Source)
Those don't look like the figures of a business that needs to change. Revenue is stable and, indeed, increased by 10% in the last year. Large companies tend to be risk-averse. Their current business model is clearly working well for them at the moment.
I should add, by the way, that I'm in no way disagreeing with you. Just saying that it's understandable why they should see no need to change a way of doing business that's working well for them.