Quote:
Originally Posted by Cinisajoy
Did you walk back to see what book the person was sewing from? Bet there was a book or kit being hawked.
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I agree. But they have seriously lost FOCUS. Promoting (about to be) High Volume Authors should be what they do (or are they going to sell Sewing Machines next
).
My wife has some fantastic sewing (and a whole lot more
) machines. I understand some of the shoppers needs.
IMHO Specialty stores are the proper venue for those type of demos because they usually tie in with the stuff sold at the store...Like $10K+ Embroidery machines
, 5 thread Sergers :: <Rube Goldberg would be proud
) (I get to clean and do minor fix-it's. Yes, I can thread and RUN all of them, but it takes an Artiste to make
nice stuff with them. )
Current Corporate Think.
Blame the decline on those nasty e-books and Indy authors.
Fail to aggressively head toward the future of the market ("but that would hurt our sales of trees').
Roadblock, flim-flam non-traditional Author source channels
Then sell-off the future as 'a Failure'
Brick and Mortar Retail is failing across the country. Store Rents (>$10 a foot in major cities) are just too high to be sustained by the current Retail sales model