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At Notimp,
Thank you for finally giving me a reasonably short answer.
Since you seem so interested in how Amazon is locking customers in, perhaps you are unaware that when you buy an ebook licence from Amazon you can put it on up to 6 devices. Sometimes more.
They have always pushed the format that will look best on the particular device.
It would be a customer service nightmare to offer your average customers a choice of formats since most are not tech savvy.
As an author I would want the distributor to send it out in the best possible format for the customer's device.
As a customer I want the seller to send me the book in the best format for reading on my device.
Note in this case the distributor and the seller are the same depending on which side of the fence you are on.
Amazon does not actually publish the ebooks (except for their imprint). They allow the authors/publishers to put their ebooks on the website for a fee.
Amazon then takes the customer's money and sends them the ebook they just bought in the format that it is the best for the customer's reading experience.
So as author or buyer, I just want the best format for my readers or particular device or devices
For those that don't want to read my long answer just the bolded part sums it up.
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