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I always find it disappointing to read a retail ebook where the quotes haven't been proofread and corrected, because to me it means ... well, I read it as they haven't taken due care. Modern publishing is so sloppy.
I read one just recently that had a sentence, something like: "'And 'im 'is 'at." And all the words were proceeded by an opening single quote, whereas I think they should have been apostrophes. (As I learnt it, they mark where the letter has been omitted, rather than referring to what follows. As in contractions like shouldn't.) I showed it to a friend, who even used to work in publishing, and was astounded to hear her insist that what they had was correct "in modern English". After some lengthy discussion, I realised she thinks it's correct mostly because it's the kind of thing she's used to seeing in all kinds of print media.
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