Quote:
Originally Posted by Steve Jordan
Don't forget, the average consumer doesn't want to go through that much trouble. So they take formats (and DRM) as-is, do not convert from one format to another, and therefore get locked-in. The more tech-savvy customer may go through these steps, but they are in the minority. Regular format-shifting generally only occurs when easy-to-use SW tools become commonly available (like Adobe PDF).
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And I think that if there were no DRM then these tools would be commonly available on all platforms so it is easy to convert for everybody and when ePub rule the world the tools are not longer needed.