Quote:
Originally Posted by tompe
That is only true if it is a very complicated format that is hard to program for. For the ebook formats it is the DRM that is the lock-in since it is easy to convert between different formats and get a useful result.
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Don't forget, the average consumer doesn't want to go through that much trouble. So they take formats (and DRM) as-is, do not convert from one format to another, and therefore get locked-in. The more tech-savvy customer may go through these steps, but they are in the minority. Regular format-shifting generally only occurs when easy-to-use SW tools become commonly available (like Adobe PDF).