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Originally Posted by Cinisajoy
Some indie authors even hold contests to name characters and advise on other stuff.
They actively engage their readers.
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Indeed. Many of our clients do precisely that, along with free book contests, meet-the-author contests, etc. Seems to really work. (This may well explain why I can never write a book. I'm such a
cranky old bat...the idea of "meet the author" would make all my hair fall out.)
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But then, there is the flip side to that one.
Some authors will cull their mailing list if the reader does not actively click a link to their website or if it appears the reader isn't looking at it. Some people use mail previewers.
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That seems utterly bizarre to me. Why on earth would an author do that? I suppose if it's Stephen King, or whomever, sure, but an Indy? If an Indy author is paying for his mailing list, based on volume, I can certainly see curation for cost control. But let's face it, most are using Mailchimp and that ilk, and the tiers are pretty damned tall, in terms of costs.
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Now the funniest one that ever happened to me was an author got upset because I left a comment on a review at Amazon so he kicked me off his mailing list.
Oh well, his loss.
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Again--utterly bizarro. WHY do that? Why alienate even a single reader? We all know that readers can be like super-powered dominoes, via WOM (word-of-mouth), which in this day and age, with Tweeting, FaceBooking, etc, can be gigantic. Was it a shitty comment? Or...? Happy readers can be like breeding bunnies, creating ever-more bunnies. Unless you or some other reader were total asshats, I can't understand the logic.
I don't get it.
Hitch