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Originally Posted by ApK
That is by no means certain, or even especially likely. Why do people think they have precognitive knowledge about what every other person might have done?
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Yes, because if they wanted it bad enough and the price was justified (to them) they would have already bought that book.
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It's not free, they are certainly spending marketing dollars on this program, if nothing else.
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Of course it costs money. And yet it is free as no money is wasted. It is advertisement that is not annoying. If you then accidentally sign up for a free trial because of it and NOT cancel it, that is your own fault. All the money they spend goes to people that click on it.
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It seems like a really good idea though, even if they are giving up potential sales and spending money. I suspect it will pay off pretty well for them.
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Of course it does. I got an email the other day and they want me to get back into audible subscription. They offer 99 cents for 2 months. But that is 99 cents more than last time when I had a free 3 month subscription. I will pass on that. But it is a sign that Amazon is really trying to snatch up customers. The reason? Who knows yet. Either Amazon is coming up with something or trying to take the edge of a competitor (e.g. new offbrand Echo).