Quote:
Originally Posted by HarryT
I really do wonder how many people actually care about such things. I strongly suspect that the overwhelming majority really don't give two hoots about it!
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I agree with this. However, I also believe the overwhelming majority has no problem with free downloads from torrents or megaupload... they just don't know how to get them, and won't be bothered to find out.
And while they don't care about "DRM," they *do* care that they can't play their music on a new device, can't transfer their ebook to their iPhone. And finding out why teaches them about DRM, and then they become concerned about what other rights they thought they had have been removed by publishers and sales sites that don't explain what they're really selling.
Using the same language to describe e-products as they'd use for physical products ("buy this book!" and "new album by SuperBand at half price today!" and "collect the whole set!") leads customers to believe they're getting something that works, within the limitations of digital technology, much like a physical product... which means "I can take it anywhere" and "I can give it to a friend when I'm done" and "I keep it forever."
And while they blithely click through the "register your device" options when setting it up, they may not realize that means it's unusable on other devices--because they've been lulled by the concept that they are
buying a thing, not
licensing use.