Quote:
Originally Posted by GtrsRGr8
Once again, non-fiction is underrepresented. Well, in this case, not represented at all. 
I learned a little fact a few days ago that I'd like to share with you, however. About (very close to) 25% of ebooks sold are non-fiction; about 75% sold are fiction. Logically, then, fiction would be promoted four times as much as non-fiction (25% is 1/4 of the total of 100% or, to look at it another way, 4 times 25% is 100%). Right? At least that's what I'll keep telling myself when I run across snubs like this one. haha |
The marketing spend percentages should be based on revenue from each category, not sales quantities. Taking it even further, the marketing spend should be based on the profit levels of each category.