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As I see it, we have eBook formatting that can be all over the place. We have no paragraph spacing, a little paragraph spacing, and a lot of paragraph spacing. We have full justified and left justified. We have embedded fonts that are too light for use on an eInk screen. We have margins all over the place. We have differing line spacing. Font sizes vary all over the place. Chapter headings that start way too far down the screen. I've seen 14% 7 20% used and that's just stupid to do that. Oh and stop with the simulated blockquotes that use numbers like 5% for left/right margins. And, stop making text that's offset a smaller size. The problem is that we don't get a good consistent look.
For example, Kobo Readers have controls to adjust margins, line height, font size, and fonts. So give us no margins, no line height unless needed, and no embedded font if it is not good on an eInk screen. Let us use the controls at our disposal.
Also for a good look, full justified, default font size for the main body of the book, no paragraph spaces, and start chapters near the top of the screen.
In most cases, eBooks are east to format. So please do it right, it's not rocket science.
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