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On a book's layout.
I bought an ereader so I could adjust the font. I also don't care about small caps and stuff like that.
Now to any authors that do their own books: if you use a fixed font, I will remember you and not in a good way. If you think you must SCREAM your opening either in capital letters or a huge font, I will remember you and not in a good way. If you are making a point, make sure it is in bold black not light light gray. If I can't see it, it must not be important.
I know you think your book is special, but think of it this way, my time and money are special to me. So please think of your audience. If you want to make money at this, make sure your book is readable.
Of course Rodney Dangerfield is excluded from the above statement.
Just my 2 cents from someone that takes a chance on new authors.
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