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Compelling 'dynamic and interactive' experiences are expensive to develop, and this collaboration to develop standards is unlikely to change that property, and getting vendors to build out an ebook platform to support that is a non-starter.
There are these things called 'apps', and they have been around for awhile. Apps can and often do use web technologies quite freely, and there are a number of cross-platform frameworks for doing this. I don't see the need for 'PWP'.
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