Mike Perry (commenting on the article in the second link, which is broken BTW) is apparently an idiot. 'nuf said.
In his perfect world of frosted snowflakes, readers care about where in a paragraph the new page starts. Also, apparently they care about how ugly quotation margins look on a two-inch screen vs. a five-inch screen.
Personally I'm in it for the words moving out of the book and into my mind.
The words of the author are where the beauty lies.