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Old 01-22-2009, 07:56 AM   #59
pwalker8
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Posts: 7,196
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Join Date: Dec 2006
Location: Atlanta, GA
Device: iPad Pro, iPad mini, Kobo Aura, Amazon paperwhite, Sony PRS-T2
Harry,
That's a bit like saying that since iTunes is such a success, there is no way the music companies will remove DRM from music. Any retailer will tell you that a good merchant will try to remove as many barriers to purchase as possible. That's one of the reasons that Apple pushed the music companies so hard on DRM and eventually got them to agree to it's removal.

I agree with you that people will go for convenience and ease of buying over DRM, but I would also point out that the DRM on the kindle is easy to bypass (with the exception of the topaz format books), so those who want to can remove the DRM. iTunes also gave the ability to bypass DRM by burning the music to cd and then ripping it as DRM free. I doubt many people did this, but I suspect that having that safety net available helped convince more than a few people to go ahead, pull the trigger and buy.
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