Well, as far as this is a photo thread, take a look at this:
(!!! 2,5mb jpg!!!)
http://www.ambientdevices.com/cat/im...herwizard2.jpg
the screen is much whiter, comparing Iliad, Librie, Jinke, Sony reader...
Why it is so? Who knows? Or they prepared the pic in Photoshop?
And it has a thin film with all these color words...