Quote:
Originally Posted by Tarana
Harry, Apple doesn't advertise Ibooks here in the US either. It is all direct email, websites or your Ithing. I know I've been getting regular emails ever since they swapped out my failing ITouch (about 2 months ago).
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Apple appears to be #2 in ebook sales in the US, well ahead of B&N, Kobo, and Google. I would expect it is similar in the UK, despite lack of 'visibility' in terms of advertising. iBooks is pre-installed on every iOS device, and it is the only reading app which has in-app purchasing.