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My opinion is, I like the Kobo better as a device. But if you are talking about which STORE you like better that goes with your device, I would choose the Kindle store, and therefore, the Kindle device. While I do buy as often as I can from the Kobo store, there are many advantages to buying from the Kindle store. A big one, for me, is the ability to buy discounted audio books (whispersync for voice) when I borrow, buy, or get free, the Kindle ebook. If you are not format shifting, then decide which store YOU like better, for your needs/selection, and then based on that, pick which device to use the most.
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