Thread: Kobo exec advocates higher prices for AU, NZ
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Old 05-13-2016, 08:16 PM   #1
fjtorres
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Kobo exec advocates higher prices for AU, NZ
From Teleread:
http://www.teleread.com/kobos-mark-l...hing-pitfalls/

Quote:

One interesting point Lefebvre made regarding price is that, since Kobo is global, it sells in Canada, Australia, New Zealand, the UK, and elsewhere, in addition to the US. And customers in some of those regions—such as Australia and New Zealand—are used to paying more for e-books, so publishers can afford to price their e-books higher there.
Doesn't really need explanation, does it?
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