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Originally Posted by howyoudoin
It's the 'mommy' part that rankles, isn't it? That makes sense.
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Of course it rankles. It's a pointless distinction.
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If only we had a different term for the literary porn patronised majorly by women of a certain age group. 
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Why the need for such a term at all? There's no other subgenres that get so specific about including their primary patrons' genders, roles or childbearing status in their titles. No "Early 30s Female Urban Fantasy" No "Retired Gentlemen's Rope Opera."
"Porn" suffices (if you must differentiate between it and other romance/erotic fiction in the first place). Which demographic a book is targeted at has never been a very reliable indicator of which demographic is actually reading it anyway.