I uploaded an epub yesterday, with no semantics whatever, and no cover either. Downloaded the "mobi" at Step 7. Couldn't sideload it to my Fire tablet (this happens sometimes--the "mobi" is there, but the tablet can't see it) so used Send to Kindle instead. (Would that affect things?)
Anyhow, it opened to the middle of the TOC. Next time I'll label Chapter One as "text" and see what that does.
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I'm always careful to put where I want the book to Start right after the TOC, Amazon seems to choke if your start point isn't after the TOC for some reason. They probably have a rule about that in their Formatting Guide. Then I add the guide tags beginning with Cover, Title page, TOC and then 'text' which is my Start id for Notes, Prologue, Chapter 1 or whichever point I want Amazon to flag as the Beginning.
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On the one occasion when I pointed to the included cover, the book as sold on Amazon had TWO covers.
A lot of my books begin with the TOC, followed by the title page. I tried labeling the title page as "text," but it didn't work. I find this annoying. A book should start with a cover. Even my goodwife, who has the habit of folding the dustcover in half and using it as a bookmark, begins each reading session with glimpsing the cover.