Quote:
Originally Posted by Amaryllis
I'd be very curious to see their sales numbers from with coupons, to the last couple of months without. Certainly it seems as though the consensus in this thread is that the majority of us have curtailed our buying without the coupons. I would love to know if it has affected their bottom line. I'd like to see the statistics not just in terms of $$, but I'd like to see the stats on actual # of books sold.
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I suspect that contributors to this forum are outliers who buy a lot more ebooks than the average Kobo customer. If they tend to binge purchase heavily discounted ebooks, and Kobo cuts back on the sales, the loss of the outliers' business could be saving Kobo money. If the outliers spend an average of $X monthly on books, and they're waiting for sales that never come, presumably they'll just start buying again and just buy fewer books from Kobo for that same $X monthly, at a higher profit margin than before. On the other hand, if Kobo is pricing higher than the competition, and the buyers find price matching to be a pain, the outliers may just leave and not come back.