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I honestly don't know, with ereaders I tend to upgrade pretty often (the ereader companies love me), but I tend to sell off the previous device to pay toward the new one. So yes I have spent a fair deal on ereaders, but that total gets taken down a fair few notches since in essence I've traded in the old device toward the new one.
With ebooks, I tend to bargain hunt and/or buy with gift cards that are given to me.
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