Quote:
Originally Posted by Bob B
Amazon recently announced a $290 e-reader called the Oasis. Seems like Amazon is trying to drive the price of e-readers up, not down.
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I would be inclined to say no, they are not trying to drive the prices up.
$300 for a premium ereader with a case is not badly priced at all.
Most items come in various price ranges.
Heck a bottom end kindle is $80. That is without a cover.
Then the more features you add on, the higher the price.
I think the term is "what is the market willing to pay"
You know groceries are the same way.
I can buy corn for 80 cents or I can buy the same amount of corn for $3.
Most of the extra cost is in the packaging and how it is marketing.
So no, not trying to drive the cost up, they are giving people what the people think they want at a price they think people are willing to pay.
Simple marketing.