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If you insist on newly published books with established authors, they all are too high, IMO, even Amazon. And they are not really selling at a loss, they just don't make as much profit as other places. (Actually the seller is probably making about the same but the publisher makes more at the higher price. That's why it is rare for me to buy such a book. I use Baen as a yard (meter) stick for ebook prices in general and unless I think I have to have a newly published book. So $6 is about my upper limit. I'll wait until the price comes down.
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