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Something to keep in mind with video games and movies- with video games the development curve is much newer than with books. And they started out very expensive but came down in price relative to that initial price. I think a better comparison for video games would start in the late 80s / early 90s and span through today. Keeping console and PC games in different groups.
For movies, the aim is to more than break even with box office sales. Yes that doesn't always happen, but it allows for DVD sales to be the icing on the cake. Hopefully it's the list price which is used and not various retailers prices being used since companies like Best Buy can heavily discount DVD sales. I presume this is the case, but I just want to mention it since some may not be aware.
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