I saw that yesterday and my immediate thought was that Video alone is all but $2 of the total amount for the complete Prime. Since I almost never use the Video portion of my Prime, I'm getting screwed over on price. Perhaps if Amazon had decent Video choices wherein you didn't have to actually pay for video on top of what you have already paid for the Prime membership, then it might not be such a reaming as it is. It seems like nearly anything I have been interested in viewing costs extra, and heaven forbid you want to view it in HD because that will cost even more! I know Amazon has free videos, but few if any of those are anything I would ever watch.