Quote:
Originally Posted by fjtorres
I see it the other way around: the standalone is a teaser for the upsell to full Prime. As in, "the video service alone costs $8 a month--might as well sign up for full Prime and get the ebooks, music, and free shipping."
Same thing with the monthly Prime: it auto bills every month so, while many will sign up just for the holidays and, maybe, Prime Day, many will stick and use it as a way to pay by installment.
They're tricky folks.
One free month, second month $10.99... when it's time to cancel many will be hooked.  |
I can see that; but my cynical side has me looking over my shoulder ever so wary of the Jeff
