Amazon just launched standalone monthly Prime and Prime Video services. Prime will cost $10.99/month and Prime Video will cost $8.99/month. Annual Prime is still $99/year (=$8.25/month).
Amazon Ups the Ante on Streaming Video, Challenging Netflix
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Prime membership will be offered monthly for the first time to all U.S. customers for $10.99
Amazon.com Inc. is firing a shot across the bow of Netflix Inc. by attempting to become a primary destination for streaming video.
The Seattle online retailer said Sunday it will begin offering its video-streaming service as a stand-alone option for the first time. A monthly subscription will cost $8.99, a dollar less than the most popular plan from Netflix.
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Amazon has been offering its video service as a perk for subscribers of its $99 annual Prime shipping service. Prime membership also will be offered monthly for the first time to all U.S. customers for $10.99, Amazon said Sunday.
An Amazon spokeswoman said the new monthly option could be turned off or on as customers wished, a possible benefit for shoppers during the busy holiday season.
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