Can't say I ever lost a cover, or a device. If I did, that would be on me. I would not expect the company to really care about that.
If I am out and about and have the need to take a reader, its on my to put the cover in my pure when not using. Or just read it in the reader for those few minutes. If I spend a lot of money on something, I tend to take care of it and watch where it is.
I bet at some point the covers are sold separately. Its just not thought about at launch.
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