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The amount I'll pay for a book (p or e) depends on how badly I want it and nothing else. Both forms have advantages and disadvantages, and my preference depends on the way they play out.
In general, ebooks have two huge advantages over pbooks for me. 1) I can adjust the font so I can read it easily, and 2) I can buy and read the book from home at any time without worrying if the store is open or has it in stock.
Someone else may not value those factors as highly as I do, but they matter a lot to me. I find mass market paperbacks almost unreadable, so saving $1.07 by ordering the latest Star Trek novel in paperback rather than Kindle format is a net loss for me. It's just too hard to read to justify the savings.
I know there's the argument that functionality like font changing and search belong to the ereader rather than the ebook, but there isn't an ereader on the planet that will let you change the font on a paperback.
It's worth more to me to buy ebook than a paperback, whether it is to anyone else or not.
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