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I get people asking me about my Kindle constantly. I also explain that there are other types of e-book readers and the reasons I prefer my Kindle over the other brands.
Generally once they understand that the cost of newly released bestsellers from Amazon is only $9.99, most books are less, and that there are several resources for free books, they get more and more interested. By the time I spring Whispernet on them, they are quite keen on getting a Kindle.
I do tell them that if for some reason they don't care for the looks of the Kindle, and they don't care about Whispernet, then they might want to consider something else. Generally, I let them know that several types are available from Amazon and leave them with that.
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