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On the marketing,
Amazon is not lying. They are embellishing. Just like all other manufacturers.
Look at the new car ads.
They show all the cool features and say starting at $25,000. In very tiny print for 2 seconds or less, you then see $33,500 as shown.
Again, if you don't like it, don't buy it.
Marketing has always been and always will be go with the best features.
Example 1: 8 weeks is roughly 2 months. But the typical brain think months are longer than weeks. Doesn't matter that the time frame is the same. They see or hear months as opposed to 8 weeks as longer.
Yes, I know they leave off the two in the ads. They also leave off reading times.
Thing is: they are not marketing this device to the forum readers. They know we read the fine print. Marketing is for the average consumer. Show them the best features. Oh and the premium. Yes, that word by itself will account for many sales.
Rather like exclusive and select. Both excellent words, but both can have very different meanings.
Oh and special offers. That is because special offers sounds much better than ads. People will think they are getting something just for them. Special is the key word.
In short, Amazon has the marketing down pat from the readers to the authors. And now into TV, Music and some home automation.
Prime: Free two day shipping+tv & movies+music+free books.
Yes, all that sounds fabulous.
Note:in reality only certain items and only 1 borrow and 1 free book a month.
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