I'm not getting one. The dealbreaker for me is the price: my upper limit for an ereader is $200USD and my baseline is the PW3 at $120. The voyage tempted me, but I decided against it because the screen is basically the same as the PW3, and the other features are not worth $80 for me.
Now this new device is lighter and its battery last longer, but not really because with the cover it's as light as the voyage, and without the cover its charge probably won't last me more than a couple of days. An it's reasonably priced, because if I bought a Voyage with cover I would pay almost the same, but the thing is, I've never bought a cover for any of my four kindles... so not for me, thanks.
This is not to say than nobody should buy it, to each their own; I'm simply not the intended audience for this device.
