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Originally Posted by howyoudoin
The tolino has a tap to change page feature, which I could find useful.
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True that.
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Amazon's addition of 4 more LEDs (holy mother of innovation!) reminds me of Gilette's innovation model - just add one more blade to the razor every year and shoot a dazzling ad around it.
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The innovation was from going from bottom lit to side lit screen. So it was necessary to use more leds. Wasn't a technological innovation either, just a design choice to make the bezel very small on the bottom. You can't blame Amazon for using the extra leds in marketing, especially since there has been a lot of complaints and returns for uneven lighting in PW.
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Sociological studies of how people use the reader in various environments cost pennies, relatively speaking. It cost them $100 a customer to conclude that a wedge shaped device makes better ergonomic sense? Somebody please fire their lead 'scientists'. I could have told them that for a one time payment of $50.
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Always easy to say such a thing in hindsight. Why didn't you tell them? No, everybody wants more fonts, more control over margins, waterproofing, bigger screen, higher resolution.
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Plonk a long wedge along one side, and they didn't even make full use of it. A puny 250 mAH (?) battery is what resides in a small portion of it. I guess you gotta keep that battery tiny so you could then sell the battery cover that now becomes vital to making the device last as long as an e-ink device should.
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Weight? Savings in weight are welcome to those that absolutely can't even hold a paperback due to weight. Those would rather charge their ereader daily than not be able to read a long time during that day - at least my guess would be.