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Originally Posted by howyoudoin
There were no great technological leaps made here, and nothing that suggests significant R&D or expenditure on Amazon's part.
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Are you quite sure that absolutely nothing suggest significant R&D? Look how "innovative" some Kindle competitors are. Nothing innovative about the Tolino for example, just a perfect copy of a PW. Waterproofing is not expensive research wise - all it takes is extra seals. Saying that Amazon didn't spend much money on R&D is foolish. Take this review for example:
http://money.cnn.com/2016/04/13/tech...-oasis-amazon/
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Amazon (AMZN, Tech30) didn't alter the Kindle lightly. The company is obsessed with studying how people read. It does field research, following readers around on their commute or to a cafe to see how they consume books in the wild (with permission, they're not just being creepy). At the company's R&D office in Silicon Valley, it has a reading lab filled with various lighting and seating options. Readers are invited to settle in with a book while Amazon employees take notes about reading positions and how they hold devices.
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