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You have good categories chosen.
As to advice from "kindle author", watch who you listen too.
Some are like crabs in a bucket. They want to keep you in that bucket with them.
Oh on those highlighted ideas: I have seen the same thing in big publishers books because they are focused on how the paper looks.
Little secret:
Even the big names use proofreaders. Indie, trad and hybrid.
For the very reason of your brain will fill in what isn't there.
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