Yes I can see that, but I don't give a crap. I still hate devices designed for righties only. Just because you can rotate a stupidly designed device does NOT make it okay. Rotation messes up the ergonomics in more than one way. For one thing cases open backwards, upside down, etc. Logos also get rotated.

The fact is that Amazon cannot significantly improve the lacklusterness of eInk screens, so they come up with all kinds of non-screen related BS to throw on the design hoping to get the weakminded to not notice they won't be getting a significantly better screen. The actual reading of text is the most important innovation, and I have not seen any major improvements in eInk or built-in lighting in a long time. All the lipstick in the world won't change a pig from being a pig.