Quote:
Originally Posted by Katsunami
LOL. At one of the photography exhibitions I attended in the past, I asked one of the Zeiss people outright:
"Why are your lenses so much less expensive than Leica's? Their lenses are often 4x the price of yours."
The answer was surprising:
- "Because Leica's lenses are better than ours."
*** JAW DROP ***
But then he said:
- "However, you must take the following into account. If you take a 100% lens to be perfect, our lenses score 98%. Leica's lenses score 99%, but are 4x more expensive. A 100% lens would have an almost infinite price. We can and do create lenses approaching 100% perfection*, but not for the consumer market. In our opinion, the price/performance ratio would not not be right."
There you have it, and it's fully understandable.
(* Zeiss creates lenses for use in NASA deep space exploration telescopes, and for use in ASML's lithography machines, for example.)
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Yeah, but B&N is still struggling to hit 1%.