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People want quality, but they do not want to pay what it is worth.
I see so many pieces of jewelry that have been poorly sized or repaired simply because the owner doesn't want to pay what a quality repair would cost. Then they come in and have to pay me to make it right. So how much money are they really saving? You may pay more for quality, but quality lasts much longer. Sure a platinum ring cost a lot more than the same ring in white gold. But a platinum ring will last longer than your lifetime. A white gold ring will last no more than 20 to 30 years under normal conditions. Also, there is no such animal as white gold. Gold Is Yellow. The manufacturers add white alloys to make the ring white. it will still have a yellowish hue so the manufacturer will rhodium plate the ring to make it look bright white. Rhodium is a platinum metal and will wear off in 6 months under normal conditions.
Apache
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