Thread: B&N to close Nook offices
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Old 04-08-2016, 05:00 PM   #14
Nate the great
Sir Penguin of Edinburgh
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Quote:
Originally Posted by fjtorres View Post
Well, that team got Nook to a billion in revenue within a year of launch.

Granted, it was all in the first six months, but it was hardly their fault their senior management changed their business model in a fit of hubris(?) thinking they could undercut Amazon on pricing or that they panicked and ran in circles changing strategic direction four times in18 months in 2013-14.
And the ereader was outsourced to Netronix.
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