Thread: B&N to close Nook offices
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Old 04-08-2016, 03:39 PM   #11
fjtorres
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Quote:
Originally Posted by Fbone View Post
Is Nook still a B&N core product? They outsourced their tablet to Samsung.

Considering all the technical issues B&N and Nook have been having (one of which you are experiencing), perhaps using this new company will be an improvement. B&N doesn't appear to be getting much (or satisfaction) from their 99-person IT team and $13+ million each year.
Well, that team got Nook to a billion in revenue within a year of launch.

Granted, it was all in the first six months, but it was hardly their fault their senior management changed their business model in a fit of hubris(?) thinking they could undercut Amazon on pricing or that they panicked and ran in circles changing strategic direction four times in18 months in 2013-14.
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