[fjtorres]

Alexa is not always on everywhere.
That is only on the Echos.
The Tap and the FireTV use Alexa on demand.
Ditto for third party products using Alexa as a front end.

And just because they add it to the high end model (*if*they add it) doesn't mean you have to use it.

There's plenty of features in Kindles and tablets I don't use; doesn't mean they're not useful to others or worth having in the product.