I voted "Not important", as it is the closest answer for me.
First, I want page numbers. Second, I don't care if Amazon (or whomever else) puts them in or not. I create my own, using the Page Count plugin in Calibre. Previously, I used 2400 characters on a page (which is the average in many Del Rey paperbacks I had in the past), but recently, I use 2100, to account for whitespace.
Now I can perfectly compare the thickness of a book, as two 400 page books are now exactly the same length, which wouldn't necessarily be true in paper. (I assume that none of the books have weird stuff, like 30% of the book being made up of promotional chapters or something.)
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